We saddled up with former Idaho Governor Butch Otter for 3 x broadcast spots (120 / 60 / 30), and tons of OOH photography for Blue Cross of Idaho’s “The Idaho Way” campaign.
Director: Mark Rinehart
Producer: Summer Wright
Cinematographer: Nic McLean
Editor: Matthew Sultan
Creative Director: Desmond Burroughs
Associate Creative Director: Boni Peluso
Agency Producer: Jackie Vidor