Collectively asked us to join them on this fantastically creative journey to crowdsource something really special for HP. We tapped Collectively’s top 22 “influencers” and put together a creative brief detailing how to shoot themselves in their “Happy Place” with their Stream Tablet. Then we took the material back into the shop and had fun chopping it up, making some tunes, and creating some killer pieces whose parts were sourced from all over the world. We created a social media campaign to live on Vine and Instagram and everywhere in between.
Produced and Directed by Mark Rinehart, Matthew Sultan, and Bennett Barbakow
Edited by Bennett Barbakow
Music by Bennett Barbakow and Robert Amjarv