Project
Official was awarded a 360 campaign for Proactiv. The core of the creative revolved around telling the story of 4 individuals whose lives were changed by the product. No smoke and mirrors on this one. These were real folks with genuine stories to tell. Production took place over the course of 4 consecutive days in Los Angeles. Scuba diving, skateboarding, gaming, fashion design…this one had it all. Deliverables were 4 x :90s, 2 x :30s, 2 x :15s, and several vertically oriented assets designed for Insta stories. Alexa mini deployed on this one and many tracking shots brought to you by the power of DP Nic McLean’s Onewheel.
Credits
Executive Produced by Matthew Sultan & Mark Rinehart
Produced by Kristen Renee Smith
Directed by Mark Rinehart
Cinematography by Nic McLean
Edited by Steve Lee and Jason Moran
Agency: More for Your Brand
Agency Producer: Ray Duffy
